photography, Vacation Rental Photography

Professional photography enhances vacation rental listings!

So many vacation rental owners spend tons of time and money on making their rental property look just perfect with all the special touches that make people feel at home.  But then when the hard work is done they are usually so ready to get it rented that they take a few photos themselves and hope that works.  Getting your property rented regularly relies heavily on gaining the proper attention from potential visitors that it deserves.  Having high quality photos will draw people in and get them to spend more time viewing your property over others.

 

 

Sell the emotion of your property

The entryway to your property are the photos you have displayed.  So it is essential you have the right photos in order to get those future guests to walk through that entryway and become your customer.  The photos should be welcoming and enticing so that they can envision escaping their reality and enjoying themselves in your vacation rental.

Pictures are processed by future visitors much faster than the words used in the description.  If you lost the future guest when they were browsing the photos they may have never gotten to the description to read more about what your rental offers and missed out on your amazing property.

Sunrise-23

Emotions are what sell a property.  But keep in mind that all of your photos won’t necessarily be emotion seeking.  In fact the majority of your images will just be showing the facts of the property (size of the rooms, kitchen layout, amenities, etc).  The combination of high quality emotional and factual photos are what will sell your property.  And of course at least one dream shot that really gets your future guest daydreaming about kicking their feet up and relaxing in your property.

Choosing the right photographer

If you had a bad tooth ache you wouldn’t go see an eye doctor, well the same rule of thumb works for photographers.  To get good property photos be sure to find a photographer that focuses on architecture and marketing.  A photographer with these skills will provide you with the right photos for your property.  Also just confirm with the photographer that they will provide photos that will market an experience, not just a property.

With the right photographer in place you will soon realize that this investment in professional photography has an amazing return.  Future guests will see that you have invested in your property and will appreciate it!

photography, Realtors

Should I add amenity photos to my listing?

Sometimes the actual house for sale isn’t the only thing that potential buyers are looking for.  Instead they might be looking for the full package of not only the perfect home but also the perfect neighborhood with all the bells and whistles.  Buyers are often looking for things to do locally and ways to easily socialize with their neighbors.  Amenities can be a huge selling factor when home buyers are looking for their new place to call home.

neighborhood quote

A big part of most neighborhoods is the amenities that are included.  If a buyer sees a large monthly home owners association (HOA) fee then their first question is going to be – “What is included?”.  Adding amenity photos will help them see right away the benefits of what is available to them when they buy that particular property.  This will help the buyer stop wondering and now you’ve captured the buyer’s interest before they have moved on to the next home.

There are many large neighborhoods that have groups of amenities and only certain ones are accessible to some of the subdivisions within them.  The future home buyer might be wondering which ones would I have access to with this property.  Having the photos in the listing helps them to understand which amenities are available to the home owner and those that are not.

The amenities that are available tend to vary based on the area you are looking at.  Some examples of common amenities are pools, tennis courts, gyms, clubhouse, and playgrounds.  Some less common amenities can include community lake with walking path, golf courses, or boat launches.  Everyone is looking for something!

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Tips to make your listings stand out!

Right now is a peak time in real estate around Northeast Florida. Making your listing stand out from others is important to ensure you get the maximum amount of exposure. Here are a few tips on how to ensure your listing stands out from the others.

Be present for the shoot!

Being present for the shoot helps to ensure that the home is photographed how you envisioned it. The agent and photographer should be working together as a team to create the most compelling images that will present the home in the best possible light.

When at the shoot ask your photographer what can be done to help. Most of the time the first step is to go around the home and open every window blind, turn on all the lights, and be sure all ceiling fans are turned off. Having the agent there to get this moving can help the shoot move more efficiently.

Also the homeowners love to see the agent taking a hands-on approach. This shows them that the agent is invested in making sure their home is presented perfectly! With the agent present it allows the photographer to focus on taking great shots instead of being distracted by the owner or pets.

Add a dusk photo

By using a dusk photo as the cover photo it can quickly draw potential buyers eyes right to your listing over others. The more attention you get from the buyers the more likely you are to get more showings which can turn into more offers. That first impression is key so having a photo that stands out from others is important.

Share on social media

Most buyers in your local area are likely using social media regularly. Be sure to add your listings there. A lot of agents only post photos or links to their listings but there are other things you can do too. A short video slideshow or an exterior drone video can often get a buyer intrigued to want to see more. Video attracts a lot of clients and can be a great way to get additional views of your listing. If you want to take it one more step get an interior and exterior video which shows the whole home to the buyer. That way they can see the flow of the house.

photography

How do I know how many photos I need?

One of the first things you’ll notice on our services page is that our base packages are based on number of photos instead of by square footage.  This is set up intentionally to allow each Realtor the opportunity to determine how many photos they think is necessary to capture the home they are listing.  I often hear from agents “do you recommend a certain package” or “just shoot whatever you think the home needs”.  Before providing feedback I always ask a few more questions and try to get a feel for the property in order to make the best recommendation.

_More isn't always better. Sometimes it's just more_ (1)

More isn’t always necessary.  When determining how many photos you may need, there are several factors come into play including the total number of rooms in the home, the outdoor features on the property, and if the home has any unique qualities.  If the home has a lot of character to it then you may want to choose a higher photo package to make sure you capture everything with specific lifestyle shots.

Also, when picking photo packages be sure to think about the neighborhood and property as a whole.  Some neighborhoods have amazing amenities and that is what sells the property.  Other homes are in a very desirable location and drone photos might be the key to showing proximity to the beach or a great school nearby.  At the end of the day our goal as your photographer is to help you intrigue more buyers to want to come out and see the home you have listed so you can get it sold faster and for the most amount of money.

In summary, when looking at how to choose the right package be sure to really analyze the needs of each property individually.  We are happy to make suggestions or answer any questions you have so that in the end you get the product you were hoping for.

 

 

photography, Realtors

Drone photos can enhance your listing photos

DCIM100MEDIADJI_0003.JPGThere are a lot of properties on the market that a drone photo would provide a great perspective for the potential buyer.  Using a drone can capture a prime location (near a school or water) or show features of the home that may not be captured otherwise (size of the land or solar panels).

Before considering getting drone photography for your listing be sure to check with your photographer and verify they are Part 107 certified with the FAA.  Any photographer not certified can result in large fines for the agent for using the photos.  The next thing to verify is that the property is in an area that does not need a special approval from the FAA to fly in.  Some areas close to airports or military bases can have restricted airspace and need an additional approval before drone photos can be taken.

Once you decide you would like to add drone photos to your listing there are a few things to consider to ensure they turn out great!

  1. Remove clutter from the yard like bicycles, child toys, and trashcans.  Removing these items will allow you to show more of the land which will result in the perception that the property is very spacious.
  2. Clean gutters out.  Since the roof will be clearly visible in most shots it is DCIM100MEDIADJI_0002.JPGadvised to clear out any leaves or debris in the gutters.  This will show the buyers to see that the home has been well cared for.
  3. If your property has a pool, clean the pool deck and remove pool cleaners.  Be sure to clean the pool deck a day or two prior to the photo shoot to ensure it has time to dry.  Also be sure to remove any vacuums or cleaning devices from the pool as it will make the photos for more eye appealing.
  4. Let your neighbors know that you will be having drone photos done.  Giving your neighbors the details about the time and date of the drone photo shoot can help ease your neighbors minds so that they know what is going on outside.

Drone photos are a great way to provide buyers with a different perspective of the home.  Here are a few more examples of some interesting drone shots.

 

 

photography, Realtors

Ponte Vedra Real Estate Photography / 189 Spring Park Ave

Angela Olmas’ new listing in Ponte Vedra, Nocatee Florida

photography, Realtors

Virtual Staging is an innovative approach to impress buyers!

What’s all the hype about virtual staging and is it really worth it in comparison to traditional staging?

According to the National Association of Realtors®, over 75% of buyers’ agents said that their buyers were able to envision their future life in the home.  In addition, about 38% of sellers’ agents use traditional staging in all of their client’s listings.  This is due to the fact that staging can often have a direct impact on how quickly the home sells.  Virtual staging is a cost effective alternative to traditional staging.

Here are a few example of virtual staging that Pipas Imagery created so you can see what’s possible:

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Virtual staging is a great way to showcase a property without having to bring in real furniture.  All of the staging is done electronically which means you don’t have to carry in furniture, plants, or wall art.  This provides a way to enhance the empty room photos which will help buyers envision their own furniture in the room.

When using virtual staging photos be sure to include the original empty room photo in your listing too.  Buyers may be expecting the furniture if they only see the photo that is virtually staged.  So in order to give them a heads up its best to include both.

Most buyers are fairly understanding of virtual staging, so long as the actual features and presentation of the home they are thinking of purchasing isn’t altered. In other words, when it comes to changing images digitally for real estate marketing purposes placing a couch and love seat in a room that was empty when the photographer took the original photo is okay, but repairing a huge hole in a floor is not.