So many vacation rental owners spend tons of time and money on making their rental property look just perfect with all the special touches that make people feel at home. But then when the hard work is done they are usually so ready to get it rented that they take a few photos themselves and hope that works. Getting your property rented regularly relies heavily on gaining the proper attention from potential visitors that it deserves. Having high quality photos will draw people in and get them to spend more time viewing your property over others.
Sell the emotion of your property
The entryway to your property are the photos you have displayed. So it is essential you have the right photos in order to get those future guests to walk through that entryway and become your customer. The photos should be welcoming and enticing so that they can envision escaping their reality and enjoying themselves in your vacation rental.
Pictures are processed by future visitors much faster than the words used in the description. If you lost the future guest when they were browsing the photos they may have never gotten to the description to read more about what your rental offers and missed out on your amazing property.
Emotions are what sell a property. But keep in mind that all of your photos won’t necessarily be emotion seeking. In fact the majority of your images will just be showing the facts of the property (size of the rooms, kitchen layout, amenities, etc). The combination of high quality emotional and factual photos are what will sell your property. And of course at least one dream shot that really gets your future guest daydreaming about kicking their feet up and relaxing in your property.
Choosing the right photographer
If you had a bad tooth ache you wouldn’t go see an eye doctor, well the same rule of thumb works for photographers. To get good property photos be sure to find a photographer that focuses on architecture and marketing. A photographer with these skills will provide you with the right photos for your property. Also just confirm with the photographer that they will provide photos that will market an experience, not just a property.
With the right photographer in place you will soon realize that this investment in professional photography has an amazing return. Future guests will see that you have invested in your property and will appreciate it!
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